With over 15+ year experience in eCommerce & Retail, and serving as technology advisor to retailers among top ten fortune 500. With strong mathematical background and AI expertise he built pricing models that leverage behavioral economics principles. Majority of his work revolves around customer shopping journey and tech trends that impacts customer experience. Contributor at CIO Retail & Retail Touchpoints.

Faraz Mohammad spearheaded the concept of digital coupons (eCoupon) and designed the first digital coupon specification to redefine shopping experience in the beginning of smart phones era in 2007. And then with the advent of multi-channels shopping, he researched and built a comprehensive white paper on Omnichannel and designed the blueprint for large scale retailers.

Led the cross pollination effort between slow moving industries (auto, health, others) & eCommerce to redefine market and customer journey. Have been in the forefront of machine learning and is among the top three first adopters of IBM Watson to redefine customer experience using Conversation commerce. He researched and designed large scale coupon processing systems that connects retailers, manufacturers and clearinghouses to improve customer shopping journey and combat coupon fraud. Have been responsible for consolidation & integration of affiliation programs for larges scale eCommerce systems that serves as a major revenue driver.