Amazon Steps Up In Brazil With Potential New Warehouse

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As Amazon gears up to compete with rivals in Brazil, the eCommerce retailer is reportedly seeking to lease a 50,000-square-meter warehouse near São Paulo. The potential investment indicates that Amazon may soon distribute electronics and other goods sold on its Brazilian website, Reuters reported.

Currently, third parties ship their own goods sold on Amazon’s marketplace in Brazil. But the investment could change that distribution strategy, revealing that Amazon is stepping up its efforts in the Latin American nation. The eCommerce retailer declined to comment to Reuters on its potential warehouse plans.

In Brazil, Amazon faces eCommerce competition from MercadoLibre Inc. and B2w Cia Digital. To better compete, the company expanded its product line in Brazil to include electronics in October.

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